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  • Jack Dugan

Retaining Customers is Always a Win: Insights from

Customer retention is a cost-effective strategy that significantly outweighs customer acquisition in terms of expenses. In other words, neglecting to invest in your customer base ultimately hurts business. Below are some key takeaways from this article by the experts over at

Key Takeaways:

  1. Cost Efficiency of Customer Retention: Keeping your people is almost five times cheaper than finding new ones. Businesses should prioritize customer retention to cultivate a loyal customer base, drive word-of-mouth referrals, and increase customer lifetime value.

  2. Customer Time as a Priority: Quick and friendly service is the key to keeping customers happy and engaged.

  3. Strategies for Enhanced Retention: Incentives, such as discounts or rewards, are the tools needed to foster customer loyalty. Even during economic downturns, businesses are advised to maintain a focus on customer retention for sustained growth.

The Short: A small investment in customer loyalty could yield significant revenue long-term. Head over to for turn-key solutions to any and all customer retention problems you might be facing.

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