Customer Retention: Reactivating At-Risk Legacy Media Subscribers

Keeping Subscribers Engaged in a Digital World

In today's rapidly evolving media landscape, even industry giants face the ongoing challenge of maintaining subscriber loyalty. With countless digital distractions competing for attention, this global media powerhouse needed a fresh approach to reconnect with subscribers who were slipping away.

A Collaborative Approach

We partnered with this prestigious publishing company to transform their subscriber engagement strategy by tapping into something truly powerful—the universal love of live entertainment.

Our approach went beyond traditional retention tactics: we created a monthly email campaign offering subscribers exclusive access to concerts, sporting events, theater performances, and more. These weren't just promotions; they were invitations to unforgettable experiences that extended the relationship beyond content consumption.

The Results

• 50% of At-Risk Subscribers Purchased Tickets - We didn't just engage readers; we reactivated those on the verge of leaving

• Significantly Boosted Engagement - Subscribers reconnected with the publisher's content ecosystem

• Strengthened Brand Loyalty - Exclusive access to live events created emotional connections that transcended traditional media consumption

  
  

This partnership proved what we've seen time and again: experiential rewards don't just grab attention—they rebuild relationships that drive long-term loyalty.

Looking Forward

The success of our initial campaign has led our media partner to establish regular event offer communications across major markets. Together, we're exploring even more exciting possibilities: personalized event recommendations based on content preferences, sophisticated audience segmentation, and seamless multi-channel engagement strategies.

We're thrilled to partner with a forward-thinking media leader. Their willingness to embrace innovative, experience-based rewards demonstrates why they remain at the forefront of the publishing industry. Together, we're not just reducing subscriber churn—we're creating moments that matter.

About Ticket Rewards

We empower brands to create unforgettable moments through exclusive live entertainment access. Our solutions help businesses acquire, engage, and retain customers by connecting them with the events they love most—turning transactions into experiences and customers into advocates.

About Our Partner

Our partner stands as one of the world's most influential diversified media, information, and services companies. With a prestigious portfolio spanning newspapers, magazines, television stations, and digital media, they consistently deliver trusted content while pioneering new ways to engage audiences.

Ready to transform your customer engagement strategy? Let's talk about how Ticket Rewards can help your brand create moments that matter. Get in touch today →